1.What are cookies?
Cookies are small data files which are sent from our website and stored on your PC or device browser. They are widely used to ensure websites function and work efficiently, as well as to provide general usage information to website owners. You can set your devices to accept cookies, to be notified when notified when a cookie is issued, or to block cookies at any time. Please note that blocking cookies may affect the functionality of the website.

2.How we use cookies
You can find information below about the types of cookies we use and the purposes for which we use them below:

System cookies (strictly necessary)
These are required for the operation of our website and provide usual website behaviour, such as shopping basket, ordering and account creation. Without them we cannot provide you with the typical website behaviour. For this reason, you cannot disable these cookies.

Essential cookies (functionality)
These are used to recognise users when they return to a website. They remember any choices you make and provide enhanced personal features. These cookies are only used for providing an improved website experience and we do not pass information about the choices you make to any third party or other organisation.

All other cookies (analytical, performance and targeting)
Analytical and performance - These cookies collect information about our website visitors and how they use our website. These cookies do not collect any information that allows you to be identified, all the information that these cookies collect is aggregated and anonymous. Targeting - These cookies record your visit to our website, the individual pages you visited and the links you followed. This collection of browsing habits is used to deliver more relevant messaging to you.

Google - Google Analytics is a third-party traffic analysis service thathelps us understand how visitors use our Websites. We also use Google Optimize to implement multivariate testing to help us to enhance the overall customer journey.

Hotjar - Hotjar is an analytics and feedback tool that we use to understand how our Websites are used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. The cookies carry no personally identifiable information

Facebook - This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.

Bing - Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.

dotDigital - Our email marketing provider sets this cookie so we can track users to the website from the emails we send.

Rakuten - To track performance from Rakuten supported activity including our affiliate scheme.

Yieldify - This cookie is used to serve the content based on user interest and behaviour and improve content creation.

YouTube - We use this to track views on embedded YouTube videos.